Aritzia Customer Insights

Wet For Her emerged from the passion and creativity of a group of lesbians dedicated to serving the LGBTQ+ community. Founded in June 2009 in Paris, France, by Alice Derock, this brand challenges traditional norms in the sex toy industry. Disappointed by the lack of non-phallic options tailored specifically for queer women, Alice set out to create quality pleasure products that celebrate fluidity and non-conformity in sexuality. The journey began with the innovative Two Finger Extender, designed to enhance intimacy by providing extra length and ergonomic comfort. This groundbreaking product received widespread acclaim and marked the start of a new era in pleasure for lesbian and queer couples. In 2011, Alice expanded her vision by launching the Wet For Her e-boutique, offering a convenient online shopping experience tailored to the needs of lesbian couples around the globe. Today, Wet For Her boasts an array of bestselling products, including strap-on dildos, double dildos, and vibrators designed to foster healthy, fun-filled sexual relationships. With fast and discreet shipping available throughout Europe, Australia, the United States, and Canada, Wet For Her continues to empower and celebrate the diverse spectrum of intimacy.