Aritzia Customer Insights

SAYLOR NYC was born from an unexpected trip to Los Angeles, where designer Jillian Shatken found inspiration in the city’s vibrant nouveau bohemian scene. The sunlit streets, buzzing with creative energy and female-led fashion brands, sparked her desire to infuse that effortless vibe into a New York label. Upon returning home, she launched SAYLOR—a modern line that blends California's relaxed charm with the dynamic edge of downtown Manhattan. At the heart of SAYLOR's collection are refined pieces crafted from carefully selected materials. The brand shines through its modern-feminine silhouettes that balance style and comfort. These versatile items suit any occasion, whether hunting for treasures at L.A.'s bustling flea markets or enjoying a breezy ride across the Brooklyn Bridge. Each piece carries a playful spirit, perfect for everyday wear. The name "SAYLOR" has personal significance for Shatken, initially intended for her future daughter. Instead, it became a symbol of her creative journey, representing the brand as her true firstborn. With SAYLOR NYC, Shatken tells a story that resonates deeply, capturing the essence of a woman who embodies both elegance and grit, ready to embrace life's adventures in style.