Aritzia Customer Insights

Maurices is an American women’s clothing brand founded in 1931 and based in Duluth, Minnesota. The brand operates over 1,000 stores across the United States and Canada, mainly in shopping malls and small towns.

Maurices offers affordable fashion for women between the ages of 25 and 45. The collection includes jeans, tops, dresses, loungewear, and seasonal styles. Each piece blends comfort, quality, and everyday style, making it easy to dress for any occasion.

Designed for versatility, the clothing works for workdays, weekends, or relaxed evenings. New arrivals appear often, keeping the selection fresh and on trend.

With a focus on value, the brand helps women express their style without stretching their budget. Many customers return for the consistent fit, flattering designs, and wide size range.

Maurices remains rooted in community values and hometown spirit while continuing to grow. OpCapita owns the brand and supports its mission to serve everyday women with confidence and care.

From small-town beginnings to nationwide reach, Maurices has become a go-to destination for fashion that fits real life.