Aritzia Customer Insights

Inspire from the energetic couple, Érica and Leandro, in 2007 was born the idea of El Cabriton: an easy yet powerful thought-to fill daily life with more art. Frustrated with all these t-shirt options mostly featuring oversized logos or just plain designs, they wanted to create a brand that would celebrate artistic expression in clothing. It started as an informal rock gallery, where printing their first small batch of t-shirts was shared with the friends. The couple's passion for street art fueled their vision. The soon became a regular participant in creative fashion fairs like Mercado Mundo Mix, Como Assim, and Qualquer Coisa. The vibrant designs of independent artists found their first expression in them, and soon it emerged as an emerging business. When the demand kept growing, she and Leandro decided to take a very big step: to open their first physical store in the bustling neighborhood of Santa Cecília. El Cabriton currently collaborates with hundreds of talented independent artists to print unique designs on t-shirts that catch the hearts of art lovers around the world. Each piece is just like a canvas where creativity and individuality shine, making El Cabriton a go-to place for those who are looking for fashion with a story.