3V Gear Store Insights

3V Gear began in 2013 when founder Dan set out to find a reliable and affordable bug-out bag. After finding options that were low-quality, overpriced, or lacking key features, he partnered with a designer to create a better solution. The result became the Paratus 3-Day Operator’s Pack, a bag that quickly gained national attention and sparked the launch of 3V Gear.

Over the years, the brand expanded to nearly 100 products used by the US Marshals, US Air Force, Border Patrol, police departments, and outdoor enthusiasts across America. After more than a decade of leadership, Dan stepped away, and longtime customer Jason Hanson—former CIA Officer and New York Times bestselling author—acquired the company to carry its mission forward.

The name 3V Gear reflects Veni Vidi Vici—“I Came, I Saw, I Conquered”—a motto that represents the brand’s focus on readiness, resilience, and adventure. From mountain summits to endurance races and everyday challenges, 3V Gear supports those who push forward.

The brand’s direct-to-consumer model delivers high-quality gear at the lowest possible price by eliminating middlemen. Customers receive durable equipment backed by strong value and dependable performance.