Aritzia Customer Insights

The Plufl is the world’s first human dog bed—designed to redefine rest, relaxation, and comfort. Created for those who crave deeper, more peaceful naps, this unique product combines playful design with serious functionality. With its oversized shape and ultra-soft materials, it delivers a cozy, cocoon-like experience that promotes calmness and relaxation. Built-in features offer more than just comfort. The Plufl includes plush bolsters for head and neck support, along with a soft, orthopedic memory foam base that molds to the body. These thoughtful details create the ideal space for rest, making it easier to disconnect and recharge. Inspired by the soothing nature of pet beds, the Plufl adds a touch of whimsy while serving a meaningful purpose. It helps reduce stress and anxiety, making it perfect for quick naps, meditation, or even deep sleep sessions. Whether used at home, in a dorm, or in a creative workspace, it encourages moments of stillness in a fast-moving world. With a design focused on comfort and mental wellness, the Plufl invites anyone to pause, curl up, and find peace in the simple joy of a good nap. It's more than a bed—it's a comforting escape.